Tata Motors Launches new Sub-Brand TAMO as an Incubator to Develop Futuristic Vehicles

Tata Motors Launches new Sub-Brand TAMO as an Incubator(ऊष्मानियंत्रक)  to Develop Futuristic( भविष्य की)  Vehicles Automotive manufacturing company Tata Motors has come up with an innovative plan to strengthen (मजबूत बनाना) its market share in the country. It is set to expand its passenger vehicle manufacturing segment(खंड) by creating a new sub-brand under the name TAMO

which will act as a start-up to develop new and innovative products. TAMO will involve partnership with global start-ups and technology companies to TAMO have access to trends, innovations for developing new technologies and business models to design exciting future products and services.  A small team of specialists in TAMO will be appointed who can imagine the future and Tata Motors personnel would support them to develop new passenger vehicles. The company has also planned to launch its first vehicle manufactured under TAMO by March 2017 at the 87th Geneva International Motor Show. It aims to be among the top three passenger vehicle companies in India by 2019.

Besides, Tata Motors is also set to reduce its current six platforms to two vehicle platforms that will be used for manufacturing all the Tata cars using common design and components thus saving procurement (खरीद) cost and time and reduce complexities(जटिलताओं) .  The platforms would be based on AMP (advance modular platform) architecture. It will allow the firm to develop multiple body types like sport utility vehicles (SUVs), multi-purpose vehicles, compact cars and compact SUVs at lower costs and short notice.