Lux Industries ropes in Varun Dhawan as brand ambassador

Lux Industries ropes in Varun Dhawan as brand ambassador KOLKATA, FEB 6:  

Lux Industries, which has a complete range in innerwear for men, women, and children across 12 brands, has roped (बांधना) in actor Varun Dhawan as the new brand ambassador for LUX Cozi. By signing Dhawan LUX Cozi is taking a leap in the process of repositioning(स्थान बदलने)  itself among

young audiences. According to Saket Todi, Senior Vice-President, Operations and Strategy(रणनीति) , Lux Industries Ltd, as part of its core business strategy, the brand is open to constant(लगातार) innovation and thus associates itself with renowned faces to represent the brand every couple of years.

Hoardings featuring(की विशेषता)  Varun Dhawan have already come up in the metro cities and the company will now take the campaign to print advertisements. The electronic media campaign is expected to be released across the general entertainment channels, news, movie and music channels soon. The creative for the series has been prepared by Piyush Pandey and his team, the company said in a release.