Lloyd Ropes in Mahesh Babu as Brand Ambassador

Lloyd Ropes in Mahesh Babu as Brand Ambassador Lloyd, a consumer durable (टिकाऊ) brand has roped in Tollywood actor, Mahesh Babu as Brand Ambassador in India. With Mahesh Babu onboard, the brand aims to achieve its next phase of growth in South India. Speaking about the appointment, Nipun Singhal, Director, Lloyd Electric & Engineering, said, “Lloyd being a consumer durable

giant(विशाल) is already associated with Shruti Hassan, Dr. Mohan Lal, Royal Challenger Bangalore (IPL Team), Chennaiyin Football Club (Indian Super League Team), Lloyd BT Golf Pro-AM, and now Mahesh Babu is another added Jewel to our crown(ताज). We believe he encapsulates all the qualities that Lloyd stands for, and so this association will enable us to reach out to far more consumers worldwide.” “Mahesh Babu is inspirational and he ideally portrays (चित्रण) a rare blend of talent, class, intelligence and popularity that complements Lloyd’s legacy and brand ethos. We are confident with the new media campaign with Mahesh featuring in it, will have a far-reaching impact which will further strengthen our positioning,” added Singhal. Speaking on his appointment, Mahesh Babu said, “Lloyd has been victorious in all its product categories, due to top-of-the-line features and superb quality. It has already proven itself as most reliable consumer durable brand and so, to be associated with it is indeed an honour.”

Lloyd is looking to strengthen its pan-India presence on the back of the growing popularity of its state-of-the-art product range. The brand has launched a service app ‘MyLloyd’ through which the services and facilities offered by the company can be availed by a consumer with just a tap of a finger.