IG International appoints Bollywood actor Sonu Sood as brand ambassador

IG International appoints Bollywood actor Sonu Sood as brand ambassador  MUMBAI: IG International, one of the largest fresh fruit importers in India, has roped in actor Sonu Sood as its brand ambassador. The company has also launched the Belgian Conference Pears in India in association with Belgium-based fruit company BelOrta. Launched by Sonu Sood and celebrity Chef Ranveer Brar, the

fruit is now available in leading retail stores across the country.

Tarun Arora, director – finance and operations at IG International said, “We believe that a good brand ambassador who personally reflects your brand promise can help create a strong connect with consumers.”

“His dedication to fitness and advocacy of healthy eating habits are a perfect match with our brand personality and we are certain that with him as the face of IG International, we’ll be able to make greater strides in educating Indians about how a diet rich in fruits can benefit them over the long term,” added Arora.

“Fruits have been an integral part of my diet since childhood. Being physically fit requires not just exercising regularly, but having a healthy diet as well. A fruits-only diet is quite wholesome itself, giving all the required nutrition for your body. As a fruit-lover and fitness enthusiast, I am glad to associate with IG International, and share my personal mantra of fitness with everyone,” Sood commented.

Importing 31 varieties of fruits across 22 countries in the world, IG International uses its distribution network to cater to a pan-India market in cities such as Mumbai, Bangalore, Delhi, Ahmedabad, Chennai, Pune, Ludhiana, Jalandhar, Hyderabad, Lucknow, Kolkata, Cochin, Patna, and Nagpur.