GoM recommends heavy fine and ban on celebrities for misleading endorsement. A high-level Group of Ministers (GoM) headed by the Union Finance Minister Arun Jaitley, recommended to impose heavy fine and ban on celebrities who endorse products making unrealistic and unreliable claims. The recommendation dropped Standing committee’s proposal of jail term to celebrities who were found guilty for misleading
endorsement. As per the new approval first time accused celebrities will be fined Rs 10 lakh and banned for one year. Subsequent the offenders should be fined Rs 50 lakh and banned for up to 3
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