Japanese car manufacturer, Toyota Motors has been named as the world’s most valuable car brand by British market research giant – Millward Brown. Toyota has taken the number one spot in BrandZ Top 100 Most Valuable Global Brands recently released by the market research firm. Apparently Millward Brown has been carrying this study for the past 11 years and since then Toyota has taken
the top spot as the most valued car brand 9 times.
Toyota’s Brand Value Went Up By 2 Per Cent at $ 29.5 Billion dollars Now, the way Millward Brown assesses these brands is by combining measures of brand equity using information obtained during interviews with more than two million car owners from all over the world. According to their report, Toyota Motors brand value has gone up by 2 per cent since last year and currently stands at $ 29.5 Billion dollars.
BMW Took the Second Spot As for the second most valued car brand in the world, it was taken by German luxury car maker BMW, which also saw an increase in brand value of 2 per cent at $ 26.8 billion. What facilitated BMW’s success was its latest flagship sedan, the new 7-series, the i8 plug-in hybrid supercar and the i3 EV.
Right behind was rival Mercedes-Benz, which saw the highest increase in brand value of 4 per cent among the top 10 cars at $ 22.7 billion. What aided the Stuttgart-based carmaker’s growth was the success of the revamped E-Class and the brands popularity in China.
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