Unilever, the parent company of Hindustan Unilever (HUL), on 16 August 2016 acquired Swedish firm Blueair for an undisclosed sum. Blueair is a leading player in mobile air purification technology. With this deal, Unilever will make its foray in air purification, a move that will complement its existing water purification business. However, Blueair will continue to operate under its existing brand name in all its markets in
Sweden, China, the U.S., Japan, South Korea and India. This acquisition will help widen the reach of Blueair purifiers.
About Blueair
• Blueair is one of the largest makers of premium air purifiers in China, the US, Japan, South Korea and India.
• Blueair was unveiled 20 years ago with the mission to start a clean air revolution by bringing people the world’s best air purifiers.
• Blueair’s air purifying products remove up to 99.97 percent of all contaminants from the air, including hazardous sooty particles, allergens and viruses.
• It launched its operations in India in May 2015 and aims to make India one of its top three markets globally in five years.
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